Customer Engineering: Cutting Edge Selling Strategies

by David B. Frigstad

Overview

Customer Engineering teaches the author's groundbreaking six-step process for improving sales and becoming customer-focused. It successfully integrates sales and marketing strategies with engineering measurement principles to provide companies with maximum return on their efforts. Developed primarily for high-tech marketers or product managers.

Product Details

ISBN-13:	9781555713607
Publisher:	Entrepreneur Press
Publication date:	03/28/1995
Series:	PSI Successful Business Library Series
Edition description:	1st ed
Pages:	236
Product dimensions:	10.20(w) x 11.50(h) x 1.00(d)