Customer Relationship Management is of a great use to the
multi-level business arrangement. Its use can be dated back to
the era of pre-industrialisation when its need was found for
keeping track about the needs and demands of the customer.
Many advancements were made since the time but the term
'CRM' was finally identified in 2005. Till date the CRM
continuously gets updated with the recent technological
advancements made in the software department. This makes
the CRM to be endowed with best of the features till date.
The CRM even keeps a database consisting of information
about its customers personal details as well as the details about
the purchasing interests of the customer such as like and
dislikes for the item, purchasing history etc. Apart from this,
the company also tries to maintain communication through
social media platforms to keep themselves updated with the
experiences of the customers about the use of their product. It
is also essential for maintaining relationship with their customers
(new or old) which reflects upon the organisation's final output
value.
There is a wide application of Customer Relationship
Management in certain fields and its scope remains wide.
