"DEAD AIR": How the radio business can once again thrive by embracing all of the existing and coming social media technologies

by DAVID LEAR

Overview

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:

1. THEIR LISTENERS

2. THEIR ADVERTISERS

3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

Product Details

ISBN-13:	9781450216951
Publisher:	iUniverse, Incorporated
Publication date:	03/17/2010
Sold by:	Barnes & Noble
Format:	eBook
File size:	254 KB