Decoding Women's Magazines: From Mademoiselle to Ms.

by Ellen McCracken

Overview

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Product Details

ISBN-13:	9780333535905
Publisher:	Palgrave Macmillan UK
Publication date:	10/27/1992
Series:	From Mademoiselle to MS
Edition description:	1993
Pages:	341
Product dimensions:	5.51(w) x 8.50(h) x (d)

About the Author

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.