Design-it-Yourself Graphic Workshop: The Step-by-Step Guide

by Chuck Green

Overview

New in Paperback! The book non-designers can count on for creating winning designs

Do you want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards, and newsletters that even the most design-challenged individual can accomplish easily with impressive results.

The templates are here-all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type and point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide.

This book is the one sure thing every non-designer can count on to create winning designs.

Product Details

ISBN-13:	9781616736439
Publisher:	Rockport Publishers
Publication date:	04/01/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	312
File size:	89 MB
Note:	This product may take a few minutes to download.

About the Author

Chuck Green is the principal owner of computer software company Logic Arts, and has worked with clients including AT&T, Lotus Development, and the United States Navy. He is the author of Rockport Publishers' Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to several design and business publications.
Chuck Green is the principal owner of computer software company Logic Arts, and has worked with clients including AT&T, Lotus Development, and the United States Navy. He is the author of Rockport Publishers' Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to several design and business publications.

Table of Contents

Introduction     6
Section 1, Part 1     9
Establish Your Mission     10
Do Some Research     12
Create a Name     14
Write a Defining Phrase     16
Choose a Logo Style     18
Choose Your Tools     20
Design a Logo     22
Choose a Technique
Custom Logos     24
Clip Art Logos     26
All-Type Logos     28
Photo Logos     30
Symbol Logos     32
Silhouette Logos, Engraving Logos, and Beyond     34
Lay Out a Letterhead     36
Lay Out a Business Card     40
Lay Out an Envelope     42
Find a Printer     44
Choose Paper     46
Prepare for the Press     48
Print and Proof It     50
Section 1, Part 2     53
How to Use the Recipes     54
Bleeding Edge     56
Border     60
Boxes     64
Burst     68
Circles     72
Comics     76
Corners     80
Experimental     84
Floating Objects     88
Flowchart     92
Form     96
Horizontal Bar 29     100
Lines     104
Opposing Elements     108
Outlines     112
Photographs     116
Products     120
Rectangles     124
Scribbles     128
Shadows     132
Simplicity     136
Stack     140
Transparency     144
Type     148
Vertical Bar     152
Section 2, Part 1     159
Establish Your Mission     160
Do Some Research     162
Create a Plan     166
Choose a Format     168
Choose a Newsletter Style     170
Define the Steps and Stages     172
Choose Your Tools     176
Create a Name, a Defining Phrase, and a Nameplate     178
Compose the Content     180
Illustrate the Message     184
Assemble the Pieces     186
Find a Printer     190
Prepare, Print, and Proof It     194
Mail It     198
Section 2, Part 2     201
How to Use the Recipes     202
Ad Banner     204
Bulletin     212
Elements     220
Icons     228
Jacket     236
Lines     244
Newspaper     252
Objects     260
Postcard     268
Squared     276
Tabs     284
Tall     292
Wing     300
Glossary     308
Index     310
About the Author     312