Designs on modernity: Exhibiting the city in 1920s Paris
Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris "a woman's city", world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.
1124676167
Designs on modernity: Exhibiting the city in 1920s Paris
Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris "a woman's city", world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.
29.95 In Stock
Designs on modernity: Exhibiting the city in 1920s Paris

Designs on modernity: Exhibiting the city in 1920s Paris

by Tag Gronberg
Designs on modernity: Exhibiting the city in 1920s Paris

Designs on modernity: Exhibiting the city in 1920s Paris

by Tag Gronberg

Overview

Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris "a woman's city", world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.

Product Details

ISBN-13: 9780719066740
Publisher: Manchester University Press
Publication date: 11/13/2003
Edition description: New Edition
Pages: 192
Product dimensions: 6.14(w) x 9.21(h) x 0.40(d)

About the Author

Tag Gronberg is Senior Lecturer in the School of History of Art, Film and Visual Media at Birkbeck College, University of London

Table of Contents

List of Plates
Acknowledgements
Introduction: Illusory cities
Villes Lumieres
La boutique and the face of modern Paris
The art of the shop window
Cars and jars: L’Esprit Nouveau and a geometry of the city
Conclusion
Select bibliography
Index

From the B&N Reads Blog
Page 1 of

Customer Reviews