Developing and Branding the Fashion Merchandising Portfolio / Edition 1

by Phyllis Borcherding, Janace E. Bubonia

Overview

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Product Details

ISBN-13:	9781563674273
Publisher:	Bloomsbury Academic
Publication date:	02/02/2007
Edition description:	New Edition
Pages:	224
Product dimensions:	8.50(w) x 11.00(h) x 0.48(d)

About the Author

Janace E. Bubonia, PhD, is a Professor and Associate Dean for Academic Affairs in the College of Fine Arts at Texas Christian University. She currently teaches courses in digital design, product development, and trend forecasting and has taught fashion illustration, fashion show production, promotion, and textile testing among others. She is a member of the International Textile and Apparel Association (ITAA), the American Association of Textile Chemists and Colorists (AATCC), ASTM International, and Textbook and Academic Authors Association (TAA).

Table of Contents

Introduction to the Merchandising Portfolio
Merchandising Portfolio Model
Portfolios
Organization and Contents
Presentation Formats and Layout
Use of Technology in Portfolio Development
Portfolio Presentation
Résumé Development
The Interview and the Cover Letter
Maintaining and Updating the Portfolio