Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
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Digital Business and Electronic Commerce: Strategy, Business Models and Technology
1030![Digital Business and Electronic Commerce: Strategy, Business Models and Technology](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Digital Business and Electronic Commerce: Strategy, Business Models and Technology
1030Hardcover(2nd ed. 2024)
Product Details
ISBN-13: | 9783031502880 |
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Publisher: | Springer International Publishing |
Publication date: | 06/05/2024 |
Series: | Springer Texts in Business and Economics |
Edition description: | 2nd ed. 2024 |
Pages: | 1030 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |