Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Business and Electronic Commerce: Strategy, Business Models and Technology
Digital Business and Electronic Commerce: Strategy, Business Models and Technology
eBook(2nd ed. 2024)
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Product Details
ISBN-13: | 9783031502897 |
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Publisher: | Springer-Verlag New York, LLC |
Publication date: | 06/04/2024 |
Series: | Springer Texts in Business and Economics |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 102 MB |
Note: | This product may take a few minutes to download. |