Digital Food Photography

by Lou Manna

Overview

Geared towards both professionals and people working to become professionals, this book offers essential instruction on digital fashion photography. With digital photography taking the industry by storm, this is an opportune time to learn the ins and outs of shooting models in the studio and on location by using digital equipment. This book includes how-tos for those interested or already involved in fashion photography-how to set up fashion specific shots whether in-studio or on-location, how to use digital equipment to get the shot you want, etc. With its huge audience, high paychecks and glamorous international lifestyle, fashion photography may seem like one of the world's most sought-after professions. For every fashion photographer who makes it through the door of a top magazine, a thousand others find their niche in fashion advertising, art photography, celebrity portraiture or even paparazzi work to make a living. This book combines educational digital photography information that is related to digital photography in general as well as the areas and issues indigenous to the professional fashion photography world. Its visual nature carries the same appeal as fashion magazines worldwide-people love to look at images of beautiful people. With informative content and breathtaking images, from simple to futuristic, this is undeniably an engaging book, perfect for this audience.

Product Details

ISBN-13:	9781592008216
Publisher:	Course Technology, PTR
Publication date:	01/08/2005
Sold by:	CENGAGE LEARNING
Format:	eBook
Pages:	312
File size:	22 MB
Note:	This product may take a few minutes to download.

About the Author

Lou Manna is an award-winning Olympus visionary photographer whose work has appeared in national ad campaigns, major magazines, and more than 30 cookbooks. After shooting for the New York Times from 1975 to 1990, he went on to establish his own Fifth Avenue studio, where he works with corporate, advertising, and restaurant clients to create photos that can only be described as "exquisite." Lou is the author of DIGITAL FOOD PHOTGRAPHY, the only book on the art of food photography devoted exclusively to digital technology. Craig Clairborne, restaurant critic and food writer for the New York Times, said, "The important thing about being a real photographer is not only having a great lens, but having a feeling of warmth, collaborating, and bringing out the best of a subject. It requires a sense of style and a feeling of creative arrangement—Lou is marvelous at this."

Table of Contents

Introduction 1. The Key Ingredient: Pixels 2. Digital Photography: The Necessities 3. Who's Digesting It: Advertising, Packaging, Public Relations, and the Media 4. Who's Doing the Cooking: Working with Food Stylists 5. Prop Styling: Who's Doing the Shopping? 6. Grabbing Your Attention: Composition 7. The Recipe for Light 8. The Digital Spice: Retouching 9. Get Cooking and Make Some Money: Getting into the Business