Digital Media: Transformations in Human Communication

by Paul Messaris (Editor), Lee Humphreys (Editor)

Overview

The age of digital media has given rise to a new social world. It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas. It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases. It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere. Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past. This book is a probing examination of that world, and of the changes that it has ushered into our lives.

In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike. With one exception, all essays are completely new or revised for this volume.

Product Details

ISBN-13:	9781433132865
Publisher:	Peter Lang Inc., International Academic Publishers
Publication date:	02/20/2017
Edition description:	Revised
Pages:	380
Product dimensions:	7.01(w) x 10.00(h) x (d)

About the Author

Paul Messaris (Ph.D., University of Pennsylvania) is the Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He has directed several films, and is the author of Visual Literacy: Image, Mind, and Reality, winner of the National Communication Association’s Diamond Anniversary Book Award.

Lee Humphreys (Ph.D., University of Pennsylvania) is Associate Professor in the Department of Communication at Cornell University. She is the author of The Qualified Self: Social Media and the Accounting of Everyday Life (2018) and the Chair of the Communication and Technology Division of the International Communication Association.

Table of Contents

Preface Paul Levinson xi

Acknowledgments xiii

Introduction Paul Messaris 1

Part 1 Information

1 Follow the Beat: The Use of Digital Media for Youth-Oriented News in Uganda Paul Falzone 11

2 Eyewitness Images in the News Mette Mortensen 23

3 Tagging Depression: Social Media and the Segmentation of Mental Health Anthony McCosker 31

4 The Myth of Visual Literacy and Digital Natives Eva Brumberger 40

5 Learning by Design: Good Video Games as Learning Machines James Paul Gee 48

6 Digital Media, Information Technology, and the Electric Circuit Lance Strate 60

Part 2 Persuasion

7 "The Impact of Digital Media on Advertising: Five Cultural Dilemmas Matthew P. McAllister Stephanie Orme 71

8 The Role of Product Placement in the Digital Transformation of Persuasive Communication Cristel Antonia Russell 79

9 Interactivity and Its Implications for Understanding Children's Responses to Online Game Advertising Haiming Hang 87

10 Changing Campaign Tactics in the Age of Digital Media: Reflecting on a Decade of Presidential Campaigning Jennifer Strorner-Galley 95

11 How Digital Media Have Influenced the Visual Element in Advertising Edward F. McQuarrie Barbara J. Phillips 104

12 The Proteus Effect and Virtual Doppelgangers: Changes in Appearance and Behavior from the Mediated to the Real World Bireswar Laha Jeremy N. Bailenson 113

Part 3 Community

13 New Communication Technologies and the Future of Community Keith N. Hampton 127

14 The Death and Life of Great Online Subcultures: The Evolution of Body Modification Ezine Jessa Lingel 139

15 The Intimacies of Technologies in Sharing Practices Online Jenny Kennedy 148

16 Social TV and Depictions of Community on Social Media: Instagram and Eurovision Fandom Tim Highfield 156

17 Young Citizens and the Social Life of Politics on Facebook Kjerstin Thorson 166

18 Examining the Impact of Flaming, Message Valence, and Strength of Organizational Identity Troy Elias Andrew Reid Mian Asim 179

Part 4 Gender and Sexuality

19 Research and Recreation of the Self: Social Media's Role in Facilitating Gender Transition Shane Mannis 197

20 Beyond Sex and Romance: LGBTQ Representation in Games and the. Grand Theft Auto Series Adrienne Shaw 205

21 Mobile Dating and Hookup App Culture Stefanie Duguay Jean Burgess Ben Light 213

22 The Impact of Digital Media on Romance and Marriage Derek R. Blackwell 222

23 Porn Audiences Online Clarissa Smith Feona Attwood Martin Barker 235

Part 5 Communication Across Cultures

24 The Digital Transformation of International Entertainment Flows Paolo Sigismondi 247

25 Music Video and Relations Between Nations in the Digital Sphere Marwan M. Kraidy 255

26 Exploring YouTube's Impact on International Trade and Tourism: A Case of Korean Pop Music on YouTube Sehwan Oh Hyunmi Baek JoongHo Ahn 263

27 Media-Induced Transnational Mobility between Japan and Korea: From Hallyu to Traveling and Studying Abroad Atsushi Takeda 272

28 What Lies Behind Online Intergroup Contact? Promoting Positive Emotions Yair Amichai-Hamburger Shir Etgar 279

29 Video Games for the Promotion of Positive Attitudes toward Cultural Diversity and Social Integration Vivian Hsueb Hua Chen 287

30 Propaganda and Persuasion Tactics Used in Islamic State's Social Media Jennarose Placitella 294

Part 6 Surveillance and Privacy

31 The Panoptic Sort: Looking Back; Looking Forward Oscar H. Gandy 305

32 Consumer Surveillance and Distributive Privacy Harms in the Age of Big Data Mihaela Popescu Lemi Baruh 313

33 No Fats, No Femmes, No Privacy? Yoel Roth 328

34 Platforms Intervene Tarleton Gillespie 337

35 Public Privacy on Social Media Lee Humphreys 348

Contributors 357

Index 365

Editorial Reviews

«Chapters with impressive breadth, and authors of impressive credentials, covering digital media topic from images to music to games. ‘Digital Media’ is convincing evidence that computing no longer merely defines ‘new media,’ but defines a unification of media, highlighting issues of simulation, interactivity, and connection across media topics from the neuroscience of information processing to the production of culture.» (Dr. Byron Reeves, Professor of Communication and Director of the Center for the Study of Language and Information, Stanford University)
«At a time when all things digital tend to be associated with the internet, this volume serves as a broad-ranging and well-composed reminder that digital media forms exist offline as well as online, and that their current forms of expression come with a long cultural prehistory.» (Dr. Klaus Bruhn Jensen, Professor of Media, Cognition, and Communication, University of Copenhagen)

From the Publisher