Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specifically, he demonstrates that punctuation and typographical marks have provided us with a rare opportunity to harness these shifts and make sense of our new media environments. He does so through key films and media phenomena of the twenty-first century, from the popular and familiar to the avant-garde and the obscure: the mass profile-picture change on Facebook to equal signs (by 2.7 million users on a single day in 2013, signaling support for gay marriage); the widely viewed hashtag skit in Jimmy Fallon’s Late Night show; Spike Jonze’s Adaptation; Miranda July’s Me and You and Everyone We Know; Ryan Trecartin’s Comma Boat; and more.
Extending the dialogue about media and culture in the digital age in original directions, Digital Shift is a uniquely cross-disciplinary work that reveals the impact of punctuation on the politics of visual culture and everyday life in the digital age.
Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specifically, he demonstrates that punctuation and typographical marks have provided us with a rare opportunity to harness these shifts and make sense of our new media environments. He does so through key films and media phenomena of the twenty-first century, from the popular and familiar to the avant-garde and the obscure: the mass profile-picture change on Facebook to equal signs (by 2.7 million users on a single day in 2013, signaling support for gay marriage); the widely viewed hashtag skit in Jimmy Fallon’s Late Night show; Spike Jonze’s Adaptation; Miranda July’s Me and You and Everyone We Know; Ryan Trecartin’s Comma Boat; and more.
Extending the dialogue about media and culture in the digital age in original directions, Digital Shift is a uniquely cross-disciplinary work that reveals the impact of punctuation on the politics of visual culture and everyday life in the digital age.
Digital Shift: The Cultural Logic of Punctuation
176Digital Shift: The Cultural Logic of Punctuation
176Paperback(New Edition)
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Product Details
ISBN-13: | 9780816695744 |
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Publisher: | University of Minnesota Press |
Publication date: | 03/15/2015 |
Edition description: | New Edition |
Pages: | 176 |
Product dimensions: | 6.00(w) x 8.90(h) x 1.90(d) |