Digital You: Real Personal Branding in the Virtual Age

by William Arruda

Overview

What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Product Details

ISBN-13:	9781949036756
Publisher:	Association for Talent Development
Publication date:	10/01/2019
Edition description:	New Edition
Pages:	150
Sales rank:	130,642
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

A corporate branding veteran and accomplished entrepreneur, William Arruda is the founder and president of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people around the world. He’s also the co-founder of CareerBlast.TV, a video learning platform for professionals. His long list of clients includes American Express, Google, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi, Starwood Hotels, and Target. As a thought leader, William is a spokesperson on personal branding, social media, and leadership. He has appeared on BBC TV, the Discovery Channel, and NPR, and he’s been featured in numerous publications, including Time, Fast Company, the Wall Street Journal, and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do!: 3D Personal Branding for Executivesand Career Distinction: Stand Out by Building Your Brand, and he writes a regular column for Forbes. William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing. He lives in New York.

Table of Contents

IntroductionPart I: Define Your Unique Promise of ValueChapter 1: Uncover Your Brand: Who Are You? Chapter 2: Understand Perceptions: What Do People Think About You? Chapter 3: Deliver Your Brand Daily: What's Your Story? Part II: Make a Great First ImpressionChapter 4: Understand the Digital First PhenomenonChapter 5: Translate the Real You for a Digital AudienceChapter 6: Expand Your Digital BrandPart III: Master Multimedia to Stand OutChapter 7: Build Your Personal Brand Identity SystemChapter 8: The Power of Pictures—-Still and MovingChapter 9: Use Video to Engage and ConnectPart IV: Expand Your Network and Thought LeadershipChapter 10: Assess Your Current On- and Offline NetworksChapter 11: Update, Curate, CreateChapter 12: Identify Your Signature Topics, Connections, and MediaAfterword