Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

by Geoffrey Colon Narrated by Geoffrey Colon

Overview

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . ¿ Where selling is dead, but ongoing conversation thrives ¿ Where consumers generate the best content about brands ¿ Where people tune out noise and listen to feelings ¿ Where curiosity leads the marketing team ¿ Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Editorial Reviews

From the Publisher

Colon brings a fresh view to marketing in this provocative and useful book.” —Success Magazine

“If you want to see where marketing is truly headed…I guarantee that you will look back on reading this book as a milestone in your career.” —Artillery Marketing

“…This book will turn your world upside down…If you know anything about marketing or like me are a truly passionate advocate of the subject, it will blow your mind.” —PCB007

“The book’s excellent cases are constructed to engage readers. The text abounds with boxed tweets that act as oysters presenting their pearls of wisdom.” —Choice

“Change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Colon attempts to make sense of how it’s all occurring.” –Ad Pulp

Product Details

BN ID:	2940171531164
Publisher:	Ascent Audio
Publication date:	08/01/2016
Edition description:	Unabridged

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