Dressing Up: Menswear in the Age of Social Media

by Joshua M. Bluteau

Overview

What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.

Product Details

ISBN-13:	9781800732766
Publisher:	Berghahn Books
Publication date:	11/01/2021
Pages:	184
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Joshua M. Bluteau is Assistant Professor at Coventry University. He formerly held the post of Lecturer at the University of Manchester. His research interests include the anthropology of digital worlds, gender and masculinity, clothing and fashion, and the nature of the individual.

Table of Contents

List of Illustrations
Preface

Introduction: Men Who Shop

Chapter 1. Let’s Go Shopping
Chapter 2. Fashion Week
Chapter 3. Other Elizabethans and Digital Individuals
Chapter 4. Gazing on (In)Visibility
Chapter 5. @anthrodandy
Chapter 6. Time to Leave the Field

Conclusion: Unpacking My Bags

References
Index

Editorial Reviews

“The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution.” • Shaun Cole, University of Southampton

From the Publisher