Earn It is like Seth Godin meets Steven Pressfield. Steve Pratt gives us an insider’s perspective on the critical mission of earning and sustaining an audience’s attention. This book is a winning combination of practical and playful—it’s sure to earn a large following among marketers.” —Dan Heath, Coauthor of Made to Stick, Switch, and The Power of Moments
“Who wouldn’t like a more effective way to market their stuff? Earn It is a bold manifesto against mediocrity in marketing and a powerful path to transforming your approach.” —Jonah Berger, Wharton professor & author of Contagious and The Catalyst
“What if your prospects and customers wanted to hear from you? What if they grew to anticipate you in their inbox, on social media, in a streaming platform? How? Well, friend... Steve Pratt has the answers for you.” —Ann Handley, Wall Street Journal–bestselling author of Everybody Writes and chief content officer, MarketingProfs
“How utterly refreshing: an industry executive who actually leads with creativity over analytics, risk-taking over audience reach, passion over predictability, and humor over heavy-handedness. And Steve Pratt provides content for audiences who are actually interested and engaged... no matter the demographic.” —Grant Lawrence, Award-winning broadcaster and author
“ARGHH! I’d just finished writing a speech and then I read Earn It and had to rewrite the whole damn thing. NAILED IT! Thanks, Steve. #earnedmystandingO #notjustformarketers.” —Denise Donlon, CM, Former boss (twice), author of Fearless as Possible (Under the Circumstances)
“Reading Earn It is like taking a course from unicorn strategists, where Steve Pratt is both a motivating coach, and at the same time, an inward-looking therapist. It made me want to reframe how I evaluated strategic direction without feeling scared by the opposite difference in approach.” —Christine Dela Rosa, Brave Marketer and principal strategist of brand advocacy at Atlassian
“Steve Pratt’s Earn It is a must-read for any marketer aiming to break through the noise. Having collaborated with Steve on developing a highly successful podcast for Dell, I witnessed firsthand the power of his unconventional strategies. Steve’s approach, rooted in commitment, hard work, and Creative Bravery, led us to create award-winning content that resonated deeply with our audience. His expertise and collaborative spirit shine through in this insightful and practical guide, making Earn It an invaluable resource for Brave Marketers ready to redefine their strategies. Highly recommended!” —Juan Carlos Gama, Vice president of marketing for Latin America at Dell Technologies
“Steve Pratt is the Wayne Gretzky of content strategy. He doesn’t go to where audiences are—he goes to where audiences are going to be. Earn It will make you a better storyteller, content producer, and marketer. Steve knows what he’s talking about.” —James Duthie, TSN host and author
“Steve Pratt is one of the most creative people I know. Earn It is filled with ideas and strategies for telling stories that stand out—it’s a must-read playbook for any content or marketing team.” —Jay Onrait, Host of SC with Jay Onrait and author of Anchorboy and Number Two
““Steve Pratt is an absolute wizard at creating delightful content that dazzles and inspires users. He was instrumental in our content strategy at Slack and provided content fuel for our rocket ship growth.”” —Bill Macaitis, Marketing advisor and former Slack CMO/CRO
“How much do I love this book? Let me count the ways... Suffice to say, Earn It gives you the road map for making your content deliver on your dreams for it. Is it going to be easy? No—you’ll have to earn it, just like the title says. Common approaches create commodity content, after all. But if you’re interested in creating content that captures people’s hearts, heads, eyes, and ears, that’s a craft, and there’s no one better than Steve Pratt to teach you.” —Tamsen Webster, Founder of the Message Design Institute and author of Find Your Red Thread
“What Steve Pratt has done with Earn It is something truly devious and wonderful—he’s created a complete primer for brainstorming creative ideas under the guise of an incredibly useful book for marketers and content creators. I’ll be going back to this book for many years.” —Tom Webster, Partner at Sounds Profitable and author of The Audience Is Listening
“Steve Pratt always brings the perfect combination of strategy, smarts, and Creative Bravery to everything he does—and integrity. I love that he wrote this book!” —Julie Adam, EVP and general manager, Universal Music Canada
“Both inspiring and actionable, Earn It offers a complete road map to planning, creating, and measuring content marketing programs that will delight audiences and deliver on brand goals. A must-read manual for anyone trying to break through in today’s oversaturated media landscape.” —George Kimmerling, Principal of Kimmerling Content Strategies
“I’ve read various books on creative marketing strategies but always found them lacking in any actionable insight or tangible feedback. Earn It, however, has both insight and practical value. Not only does Steve Pratt lay out a proven method to get your brand noticed, but he inspires you to improve your game and think big so you can significantly differentiate yourself from your competitors in a crowded and saturated marketing landscape. His insights, coupled with great examples and clear, concise writing, makes for a formidable mix. This book made me laugh, it made me contemplate, and it is pushing me to re-evaluate how my marketing team can break away from our status quo to approach our strategy with more Creative Bravery. It is evident from his content that Steve is a wealth of knowledge, with a long history of credible experience in successfully marketing his company and shows. Your future marketing teams will thank you for taking his advice. Earn It has the ability to transform the way marketing teams think about their strategy.” —Fatima Zaidi, Founder and CEO of Quill and CoHost and professor of podcasting at the University of Toronto
“Steve Pratt understands what few seem to remember: how you see the world changes how well you execute your marketing. Earn It is a book for visionaries.” —Jay Acunzo, Author of Break the Wheel
“Insightful, actionable, and memorable. An essential guide for marketers on how to use storytelling to drive results.” —Dan Misener and Jonas Woost, Cofounders of Bumper
“This is not a sales pitch! Steve Pratt’s style of marketing is about connection and treating audiences for who they are—actual human people. He does it all with generosity, curiosity, and real respect. Anyone whose job even comes close to marketing or storytelling needs this book.” —Hannah Sung, Journalist and cofounder of Media Girlfriends