Eisenhower and the Mass Media: Peace, Prosperity, and Prime-time TV

by Craig Allen

Overview

A UNC Press Enduring Edition — UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Product Details

ISBN-13:	9780807844090
Publisher:	The University of North Carolina Press
Publication date:	05/01/1993
Series:	Southern Studies
Edition description:	1
Pages:	288
Product dimensions:	6.00(w) x 9.00(h) x (d)
Lexile:	1460L (what's this?)

What People are Saying About This

From the Publisher

Should be read by all who study the history of the presidency and television.—American Historical Review



A pathbreaking work that makes a welcome addition to our understanding of Eisenhower and his innovative use of television. As a bonus, the book makes an important contribution to the history of television and politics.—Stephen E. Ambrose, University of New Orleans

Editorial Reviews

Should be read by all who study the history of the presidency and television.—American Historical Review

"A pathbreaking work that makes a welcome addition to our understanding of Eisenhower and his innovative use of television. As a bonus, the book makes an important contribution to the history of television and politics.—Stephen E. Ambrose, University of New Orleans

From the Publisher

Not John F. Kennedy but Eisenhower should be seen as the "first TV president," asserts Craig (journalism & telecommunication, Arizona State U.). He chronicles how Ike wasted no time in figuring out how to use the medium to define and broadcast his achievements. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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