Emotion By Design: Creative Leadership Lessons from a Life at Nike
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
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- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Emotion By Design: Creative Leadership Lessons from a Life at Nike
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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30.0
In Stock
Product Details
ISBN-13: | 9781538705599 |
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Publisher: | Grand Central Publishing |
Publication date: | 04/05/2022 |
Pages: | 304 |
Sales rank: | 477,861 |
Product dimensions: | 6.20(w) x 8.90(h) x 1.20(d) |
About the Author
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