What is the single most important factor that distinguishes the great
Rotary clubs from the rest? What features are most likely to inspire
confidence in club members? What helps to bring new members in
and retain current members? The answer to all these questions is in
a single word: Energize.
This book will help club members and officers see exactly how
energizing their club is nothing more than the application of common
business sense. It starts by showing the current difficult state of
membership in service clubs across North America and illustrates
how change is going to be critical in bringing clubs to a new level of
membership.
Energize Your Rotary Club stresses the need for clubs to feature a
strong mix of age, ethnicity, and gender diversity, all features missing
in many clubs. Many books discuss recruiting members, but Energize
will feature the new concept of attraction. Attracting the highest
quality prospects will create a club of a new dimension. It stresses the
concept that many prospective members shop for a club that fits their
interests and your club needs to be the one they choose.
