Entrepreneurship in Tourism / Edition 1

by Andreas Walmsley

Overview

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.

This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.

Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Product Details

ISBN-13:	9781138048775
Publisher:	Taylor & Francis
Publication date:	12/06/2018
Edition description:	Reprint
Pages:	254
Product dimensions:	6.88(w) x 9.69(h) x (d)

About the Author

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.

Table of Contents

Chapter 1 Entrepreneurship in Tourism – An Introduction Chapter 2 Conceptual Foundations of Entrepreneurship Chapter 3 Innovation Chapter 4 Initial Steps: The Role of the Business Plan Chapter 5 Marketing Chapter 6 From Birth to Growth Chapter 7 Entrepreneurship and Employment Chapter 8 Strategy and Entrepreneurship Chapter 9 Social Entrepreneurship in Tourism Chapter 10 Public Policy and Entrepreneurship in Tourism Chapter 11 Contemporary Issues in Entrepreneurship Research Chapter 12 Conclusion