Table of Contents
Brief Contents
Unit 1 What Business Do You Want to Start?
Chapter 1 Entrepreneurs Recognize Opportunities
Chapter 2 The Business Plan: Roadmap to Business Success
The Daily Perc Sample Business Plan
Chapter 3 Creating Business from Opportunity
Unit 1 Business Plan Break Down
Unit 2 Who Are Your Customers?
Chapter 4 Exploring Your Market
Chapter 5 Developing the Right Marketing Mix
Chapter 6 Smart Selling and Effective Customer Service
Unit 2 Business Plan Break Down
Unit 3 Show Me the Money! Finding, Securing and Managing It.
Chapter 7 Understanding and Managing Start-Up, Fixed and Variable Costs
Chapter 8 Using Financial Statements to Guide a Business
Chapter 9 Cash Flows and Taxes
Chapter 10 Financing Strategy: Debt, Equity or Both?
Unit 3 Business Plan Break Down
Unit 4 Operating a Small Business Effectively
Chapter 11 Addressing Legal Issues and Managing Risk
Chapter 12 Operating for Success
Chapter 13 Management, Leadership and Ethics
Unit 4 Business Plan Break Down
Unit 5 What You Need to Know to Grow and Go
Chapter 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit 5 Business Plan Break Down
Appendix 1 100 Business Ideas
Appendix 2 Sample Student Business Plan
Appendix 3 BizBuilder Business Plan
Appendix 4 Business Plan Appendices for The Daily Perc
Appendix 5 Resources for Entrepreneurs
Appendix 6 Useful Formulas and Equations
Appendix 7 Accounting Journal Distribution Guide
Appendix 8 Using Business Plan Pro
Appendix 9 Glossary
Index
