Essentials of Business Communication

by Mary Ellen Guffey, Dana Loewy

Overview

Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Product Details

ISBN-13:	9780357714973
Publisher:	Cengage Learning
Publication date:	04/01/2022
Edition description:	12th ed.
Pages:	600
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor s degree, summa cum laude, from Bowling Green State University; a master s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.


Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule N rtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master s degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

Table of Contents

Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE. 1. Thriving in a Digital, Social, and Mobile Workplace. Part 2: THE WRITING PROCESS IN THE DIGITAL ERA. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Part 3: WORKPLACE COMMUNICATION. 5. Short Workplace Messages and Digital Media. 6. Positive and Neutral Messages. 7. Bad-News Messages. 8. Persuasive Messages. Part 4: BUSINESS REPORTS AND PROPOSALS BEST PRACTICES. 9. Informal Reports. 10. Proposals and Formal Reports. Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Part 6: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Messages. 14. Interviewing and Following Up. Appendix A: Message Formats. Appendix B: Documentation Formats. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words). Glossary (Available within MindTap). Index.

Editorial Reviews

This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

I really love Essentials of Business Communication for my students. I m always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.

As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor s Manual, and it helped me prepare quickly for my class and get me up to speed without having to spend valuable time learning how to present the material. The how-to instructions for EBC gave me a comfort level that would otherwise have taken several semesters.

One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can t be matched.

From the Publisher