Essentials of Entrepreneurship and Small Business Management / Edition 6

by Norman M. Scarborough, Doug Wilson, Norman M Scarborough

Overview

This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.

The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next

For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.

Product Details

ISBN-13:	9780136109594
Publisher:	Prentice Hall
Publication date:	01/15/2010
Series:	Pearson Custom Business Resources Series
Edition description:	Older Edition
Pages:	648
Product dimensions:	8.40(w) x 10.80(h) x 1.00(d)

Table of Contents

Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next