Explorations in Critical Studies of Advertising / Edition 1

by James F. Hamilton, Robert Bodle, Ezequiel Korin

Overview

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Product Details

ISBN-13:	9781138649521
Publisher:	Taylor & Francis
Publication date:	11/10/2016
Series:	Routledge Research in Cultural and Media Studies
Pages:	294
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton.

Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010.

Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.

Table of Contents

Introduction: Critical Traditions

James F. Hamilton and Robert Bodle

Part I: Critical Political Economy

1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital Age

Jonathan Hardy

2. App Advertising: The Rise of the Player Commodity

David Nieborg

3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification

Brice Nixon

4. Contradiction and Crisis: The Political Economy of Promotional Authenticity

James H. Wittebols

5. Toward a Critical Ecological Theory of Advertising

David Park

Part II: Ideology Critique

6. On the Futility of Advertising Critique: Searching for Alternatives

Olga Fedorenko

7. Art for Fun and Profit: The Political Aesthetics of Advertising

Nicholas Holm

8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice

Chris Miles

9. Captains of Habit Formation: Marketers’ Emerging Models of Mind

Anthony Nadler and Lee McGuigan

10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power

Robert Bodle

Part III: Critical Textual Analysis

11. Signification Advertising and Its Evolution

Felip Vidal Auladell

12. Advertising and Photography in a Culture of Photo Sharing

Iben Bredahl Jessen

13. Towards a Critical Advertising Pedagogy: Defying Children’s Reasoning on Advertising

Silke Lissens and Joke Bauwens

Part IV: Critical Discursive/Rhetorical Analysis

14. Mimicry as Analytical Category in Critical Advertising Research

Nils S. Borchers

15. Class and Advertising

Matthew P. McAllister and Anna Aupperle

16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies

Paulo Barroso

Part V: Emotion, Mood, Affect

17. The Mood of Information in an Age of Empathic Media

Andrew McStay

18. Affect Theory and Advertising

Emily West

19. A Critique of the Advertising Consumer as ‘Target’: Addressing Advertising's Reflective Audience

Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing