Table of Contents
Foreword 7
Introduction 13
The Iridium Moment 13
Doubling Down 16
Exponential Organizations 18
Part 1 Exploring the Exponential Organization 23
Chapter 1 Illuminated by Information 25
Chapter 2 A Tale of Two Companies 36
Chapter 3 The Exponential Organization 51
Massive Transformative Purpose (MTP) 53
Staff on Demand 58
Community & Crowd 63
Algorithms 68
Leveraged Assets 74
Engagement 77
Chapter 4 Inside the Exponential Organization 85
Interfaces 86
Dashboards 90
Experimentation 95
Autonomy 102
Social Technologies 109
Chapter 5 Implications of Exponential Organizations 116
1 Information Accelerates Everything 118
2 Drive To Demonetization 121
3 Disruption is the New Norm 124
4 Beware the "Expert" 126
5 Death to the Five-Year Plan 127
6 Smaller Beats Bigger 131
7 Rent, Don't Own 136
8 Trust Beats Control and Open Beats Closed 138
9 Everything is Measurable and Anything is Knowable 140
How Exponential is Your Organization? 145
Part 2 Building the Exponential Organization 147
Chapter 6 Starting an ExO 149
Ignition 152
Step 1 Select an MTP 156
Step 2 Join or Create Relevant MTP Communities 157
Step 3 Compose a Team 159
Step 4 Breakthrough Idea 161
Step 5 Build a Business Model Canvas 165
Step 6 Find a Business Model 165
Step 7 Build the MVP 169
Step 8 Validate Marketing and Sales 170
Step 9 Implement SCALE and IDEAS 171
Step 10 Establish the Culture 172
Step 11 Ask Key Questions Periodically 174
Step 12 Building and Maintaining a Platform 175
In Concert 177
Lessons for Enterprise ExOs (EExOs) 179
Chapter 7 ExOs and Mid-Market Companies 181
Example 1 TED 181
Example 2 GitHub 183
Example 3 Coyote Logistics 188
Example 4 Studio Roosegaarde 190
Retrofitting an ExO 193
Example 5 GoPro 195
Chapter 8 ExOs for Large Organizations 200
1 Transform Leadership 205
2 Partner with, Invest in or Acquire ExOs 212
3 Disrupt[X] 216
4 ExO Lite (The Gende Cycle) 228
Conclusion 237
Chapter 9 Big Companies Adapt 240
The Coca-Cola Company - Exponential Pop 241
Haier - Higher and Higher 244
Xiaomi - Showing You and Me 246
The Guardian - Guarding journalism 249
General Electric - General Excellence 250
Amazon - Clearing the Rainforest of "No" 253
Zappos - Zapping Boredom 254
ING Direct Canad - BankING Autonomy 256
Google Ventures - The Almost Perfect EExO 258
Growing with the Crowd 260
Chapter 10 The Exponential Executive 264
CEO - Chief Executive Officer 271
CMO - Chief Marketing Officer 274
CFO - Chief Financial Officer 277
CTO/CIO - Chief Technology/Information Officer 278
CDO - Chief Data Officer 280
CIO - Chief Innovation Officer 281
COO - Chief Operating Officer 283
CLO - Chief Legal Officer 285
CHRO - Chief Human Resources Officer 287
The World's Most Important Job 290
Epilogue: A New Cambrian Explosion 293
Afterword 303
Appendix A What is your Exponential Quotient? 307
Appendix B Sources and Inspirations 315
About the Authors 321
Acknowledgments 323