Fables Of Abundance: A Cultural History Of Advertising In America

by Jackson Lears

Overview

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Product Details

ISBN-13:	9780786723225
Publisher:	Basic Books
Publication date:	11/03/1995
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	416
File size:	8 MB

About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

What People are Saying About This

Alan Trachtenberg

"Simply brilliant. A major work in American cultural history."

Michael Schudson

"A work of prodigious research, of admirable historical imagination, of daring criticism."

Alexander Star

"Fascinating...fluent...and moving."

Editorial Reviews

Lears is one of cultural history's masters of linnking popular moods and ideas with arts, philosophies, industries, and commodities.

New York Review of Books

History professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status. (Nov.)

Publishers Weekly - Publisher's Weekly