Fashioning Identity: Status Ambivalence in Contemporary Fashion
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances.

Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated.

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Fashioning Identity: Status Ambivalence in Contemporary Fashion
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances.

Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated.

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Fashioning Identity: Status Ambivalence in Contemporary Fashion

Fashioning Identity: Status Ambivalence in Contemporary Fashion

Fashioning Identity: Status Ambivalence in Contemporary Fashion

Fashioning Identity: Status Ambivalence in Contemporary Fashion

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Overview

We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances.

Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated.


Product Details

ISBN-13: 9781350100664
Publisher: Bloomsbury Academic
Publication date: 11/01/2018
Series: Dress and Fashion Research
Edition description: Reprint
Pages: 200
Sales rank: 158,814
Product dimensions: 6.14(w) x 9.21(h) x 0.43(d)

About the Author

Maria Mackinney-Valentin is an Associate Professor at the Royal Danish Academy of Fine Arts, School of Design, Denmark.

Table of Contents

Preface
List of Illustrations
Acknowledgements

Chapter 1: Introduction: Status Ambivalence and Fashion Flows
Chapter 2: Yesterday's Tomorrow: Fashion and Time
Chapter 3: Perfectly Wrong
Chapter 4: Copy Chic and the Ambivalent Original
Chapter 5: Sartorial Shrugs and Other Fashion Understatements
Chapter 6: Not So Fast Fashion: The New Perseverance
Chapter 7: The Devil's Playground: Fashioning Subcultural Identity
Chapter 8: Trans-Global Narratives
Chapter 9: Fashioning Zeitgeist

Afterword
Bibliography
Index

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