Festival and Events Management

by Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor), Siobhan Drummond (Editor), Una McMahon-Beattie (Editor)

Overview

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Product Details

ISBN-13:	9781136403460
Publisher:	Taylor & Francis
Publication date:	06/14/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	448
File size:	12 MB
Note:	This product may take a few minutes to download.

About the Author

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

Table of Contents

Part 1 Part A: Festivals, Events and the Cultural Experience; Chapter 1 Introduction to Arts, Culture and Leisure, Jane Ali-Knight, Martin Robertson; Chapter 2 An Overview of Events Management, Galal Salem, Nigel Morgan; Chapter 3 Festivals, Events and the Destination, Ros Derrett; Part 2 Part B: Managing the Arts, Culture and Leisure Experience; Chapter 4 Event Design and Management, Steve Brown, Jane James; Chapter 5 Visitor Management for Festivals and Events, Ian Yeoman, Martin Robertson, Una McMahon-Beattie; Chapter 6 Service Quality and Managing Your People, Siobhan Drummond, Heather Anderson; Chapter 7 Implications and Use of Information Technology within Events, Karl Knox; Part 3 Part C: Marketing, revenue and retail operations; Chapter 8 Events and the Destination Dynamic, Martin Robertson, Kenneth MacMillan Wardrop; Chapter 9 Marketing Information for the Events Industry, Emma Wood; Chapter 10 Merchandising and Retail, Stephen A. Doyle; Chapter 11 Festival and Event Catering Operations, Kevin Fields, Paul Stansbie; Chapter 12 Principles and Applications in Ticketing and Reservations Management, Zuleika Beaven, Chantal Laws; Chapter 13 The Potential for Revenue Management in Festivals and Events, Una McMahon-Beattie, Ian Yeoman; Part 4 Part D: Policies and Strategies of Art and Leisure Event Management; Chapter 14 Politics, Public Policy and the Destination, C. Michael Hall, Kristy Rusher; Chapter 15 Event Management for the Arts, Lee Harrison, Fiona McDonald; Chapter 16 The Economics and Evaluation of Festivals and Events, Jack Carlsen; Chapter 17 A Strategic Approach for the use of Sponsorship in the Events Industry, Guy R. Masterman; Chapter 18 The Behavioural Aspects of Financial Management, Razaq Raj; Chapter 19 Risk and Decision Making in Events Management, Phyllis Laybourn; Part 5 Part E: Case studies and contemporary issues of arts and leisure festivals and events; Chapter 20 Attitudes of Visitors and Residents to the Impacts of the 2001 Sidmouth International Festival, Peter Mason, John Beaumont-Kerridge; Chapter 21 Wine Tourism Events, Marina Novelli; Chapter 22 Edinburgh’s Winter Festival, Kenneth MacMillan Wardrop, Martin Robertson; Chapter 23 Sponsorship, Funding and Strategic Function, Paul Walters, Razaq Raj; Chapter 24 The Anglesey Sea Symposium, UK, Lester D. Matthews; Chapter 25 A Critical Examination of Sydney’s 2000 Olympic Games, Gordon Waitt;

Editorial Reviews

"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK

From the Publisher