Field Casework: Methods for Consulting to Small and Startup Businesses / Edition 1

by Lisa Gundry, Aaron Buckho

Overview

For those engaging in fieldwork in a business setting, this invaluable book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting.

Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business.

Product Details

ISBN-13:	9780803972018
Publisher:	SAGE Publications
Publication date:	02/06/1996
Series:	Entrepreneurship & the Management of Growing Enterprises , #1
Edition description:	New Edition
Pages:	138
Product dimensions:	6.00(w) x 9.00(h) x 0.37(d)

About the Author

Lisa Gundry is Professor of Management in the Charles H. Kellstadt Graduate School of Business at De Paul University, where she teaches courses in Creativity in Business, Entrepreneurship & New Venture Management, and Entrepreneurship Strategy. She is Director of the Leo V. Ryan Center for Creativity and Innovation at De Paul. The Center offers programs on creative discovery and business innovation to the academic and business communities. Dr. Gundry was awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the De Paul University Excellence in Teaching Award.

Her most recent book is entitled, Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration (Dearborn Pub: 2001, with L. La Mantia). She is also co-author of Blueprints for Innovation, with Charles W. Prather, 1995, Amacom, and Field Casework: Methods for Consulting to Small and Start-up Businesses, (Sage with A. Buchko, 1996). Dr. Gundry has published numerous articles in journals including, Journal of Business Venturing, Journal of Management, Journal of Business Ethics, Human Relations, Journal of Small Business Management, IEEE Transactions on Engineering Management, International Journal of Entrepreneurship and Innovation, Journal of Enterprising Culture, Journal of Developmental Entrepreneurship, and Organizational Dynamics. She conducts research on issues related to innovative processes in organizations, entrepreneurial growth strategies, and creativity in business. Her work has been featured in media such as The Wall St. Journal, Newsweek, Business Week, Chicago Tribune, Crain’s Chicago Business.

Table of Contents

The Purpose and Goals of Fieldwork
The Fieldwork Experience
What It Is and What It Isn't
Managing the Fieldwork
Managing the Student Consulting Team
Launching the Fieldwork Information Search
Developing Recommendations and the Final Client Presentation
Appendix A: Professionalism, Confidentiality, and Ethical Considerations of Fieldwork
Appendix B: The Role of the SBA/SBI in Fieldwork
Appendix C: Annotated Bibliography of Secondary Sources

Editorial Reviews

Because many business and marketing students are required to do "fieldwork" as consultants to local businesses, the authors saw the need to distill the subject's information into one simple and practical guide. This reference takes the reader through the project assignment, into the initial meetings with clients, implementing the project, managing the team, developing recommendations, and client closure. The appendices give resource information on ethics and confidentiality. Paper edition (unseen), $17.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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