Ford and the Global Strategies of Multinationals: The North American Auto Industry / Edition 1

by Maria Isabel Studer Noguez

Overview

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Product Details

ISBN-13:	9780415205795
Publisher:	Taylor & Francis
Publication date:	10/25/2001
Series:	Routledge Studies in International Business and the World Economy
Pages:	380
Product dimensions:	6.12(w) x 9.19(h) x (d)
Age Range:	18 Years

About the Author

Maria Isabel Studer Noguez

Table of Contents

1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion