…a smart and capacious history…Throughout this impressively judicious book, [Chatelain] is attuned to the circumstances that encouraged increasingly intricate ties between McDonald's and black communities across the country. This isn't just a story of exploitation or, conversely, empowerment; it's a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short…Franchise is a serious work of history, and Chatelain has taken care to interview the surviving principals involved, but she also includes some lighter details to round out her picture…Her sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough.
Franchise: The Golden Arches in Black America
Narrated by Machelle Williams
Marcia ChatelainUnabridged — 10 hours, 37 minutes
Franchise: The Golden Arches in Black America
Narrated by Machelle Williams
Marcia ChatelainUnabridged — 10 hours, 37 minutes
Audiobook (Digital)
Free with a B&N Audiobooks Subscription | Cancel Anytime
Already Subscribed?
Sign in to Your BN.com Account
Related collections and offers
FREE
with a B&N Audiobooks Subscription
Overview
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
Editorial Reviews
"Marcia Chatelain uses the complex interrelationship of black communities with McDonald’s to explore the history of American racism and the struggle for civil rights. Franchise is an eye-opener for anyone who cares about why diet-related chronic disease is more prevalent in these communities and what it is really like to be black in America."
"Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings."
"Well-written... Emphasizes how today’s conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States."
"An impeccably researched examination of McDonald’s and how the franchise was once intended as a path to economic freedom in Black communities. A fascinating, overlooked perspective on a US institution."
"[A] smart and capacious history. . . . Throughout this impressively judicious book, [Chatelain] is attuned to the circumstances that encouraged increasingly intricate ties between McDonald’s and black communities across the country. This isn’t just a story of exploitation or, conversely, empowerment; it’s a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. . . . Franchise is a serious work of history. . . . [Chatelain's] sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough."
"Thanks to Marcia Chatelain, I’ll never look at fast food the same way. She pairs burgers and fries with civil rights and black wealth, showing readers exactly what ‘opportunity’ in America really looks like."
★ 05/01/2020
The fast food industry, with a special emphasis on the McDonald's franchise, is the focus of this innovative approach to cultural history. In her first book, Chatelain (history and African American studies, Georgetown Univ.) uses the fast food industry as a prism through which to glean a richer, more nuanced understanding of the history of black America. This mix of business, politics, and race relations serves up moments of hope and disillusionment in the many characters that have a story to tell along with their order of burgers and fries. The audiobook is read excellently by Machelle Williams. This is a genuinely novel study that combines ideas of food justice with the subject of black history. VERDICT Overall, the book offers a fresh and rewarding history lesson for those looking for new insight into black history, and for an interesting take on the promises and failures of capitalism.—Denis Frias, Mississauga Lib. Syst., Ont.
The author examines the fascinating relationship between franchise companies like McDonald’s and black communities across the nation over the past half-century. Machelle Williams gives this rich history a straightforward narration that invites listeners to learn more about the resilience and ingenuity of black communities while also highlighting their struggles with fast food chains. Williams’s tempered delivery, with its distant but compelling tone, keeps listeners’ focus on Chatelain’s words, but this style can sometimes backfire when she delivers heartfelt quotes. By tracing McDonald’s history in black communities, Chatelain illuminates the complicated relationships, expectations, and issues that arise among corporations, local government, community leadership, and youth who have limited places to hang out or work. L.E. © AudioFile 2020, Portland, Maine
2019-09-29
An exploration of the complicated role of fast-food restaurants in low-income black urban neighborhoods, with an emphasis on McDonald's.
Though most of the book covers the 20th century, Chatelain (History and African American Studies/Georgetown Univ.; South Side Girls: Growing Up in the Great Migration, 2015) begins in August 2014, when a police officer in Ferguson, Missouri, killed Michael Brown. The resulting unrest—some of it violent, some peaceful, all of it racially charged—took place in and around a McDonald's location owned by a black businessman. "The Florissant Avenue McDonald's," writes the author, "was both an escape from the uprising and one of its targets." Chatelain characterizes her book, in part, as "the story of how McDonald's became black." She makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. Fast food is generally unhealthy and can certainly lead to obesity. Chatelain realizes that low-income blacks are regularly demonized by whites for making poor nutritional choices. However, as she clearly explains, those apparent "choices" are not often real choices because residents lack access to supermarkets stocking healthy food offerings or eateries offering healthy, affordable menu items. "Today, fast-food restaurants are hyperconcentrated in the places that are the poorest and most racially segregated." As McDonald's became the dominant fast-food chain across the country, the white management began awarding franchises to black businesspeople. Almost never, however, did blacks receive locations in economically viable neighborhoods. Through case studies, with Cleveland as one extended example, Chatelain explores the relationships between black franchisees and black residents. In addition to nutritional value and the prices of menu items, the author also cogently examines franchisee support for neighborhood initiatives, such as breakfast feeding programs aimed at low-income children, financing of community centers, and the number of jobs, minimum wage or otherwise, for black residents. Chatelain's impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds.
An eye-opening and unique history lesson.
Product Details
| BN ID: | 2940173335494 |
|---|---|
| Publisher: | HighBridge Company |
| Publication date: | 01/07/2020 |
| Edition description: | Unabridged |
Videos
