Franchising Globally: Innovation, Learning and Imitation

by I. Alon

Overview

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Product Details

ISBN-13:	9780230238282
Publisher:	Palgrave Macmillan UK
Publication date:	03/31/2010
Edition description:	2010
Pages:	253
Product dimensions:	5.60(w) x 8.60(h) x 0.80(d)

About the Author

ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association,International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.

Table of Contents

List of Illustrations vii

Acknowledgments x

Foreword xi

Notes on Contributors xiv

Introduction Ilan Alon 1

Part I Franchising Approaches and Frameworks

1 Franchising in Emerging Markets Ilan Alon Dianne H.B. Welsh Cecilia M. Falbe 11

2 Franchising as an Entrepreneurial Form Ilan Alon Marc Sardy 36

3 Internationalization of Franchising Ilan Alon Liqiang Ni Raymond (Youcheng) Wang 54

4 Clustering for International Market Selection Ilan Alon Amir Shoham 73

Part II Area Studies of Franchising

5 Franchising in Italy Ilan Alon Donata Vianelli 93

6 Franchising in Morocco Ilan Alon Rachid Alami 120

7 Franchising in Croatia Ilan Alon Mirela Alpeza Aleksandar Erceg 138

8 Microfranchising in Less Developed Countries Ilan Alon Matthew C. Mitchell J. Mark Munoz 155

Part III International Franchising Cases

9 Ruth's Chris Franchises Expand Internationally Ilan Alon Allen Kupetz 183

10 International Franchising at Best Western Ilan Alon Gérard Cliquet Matthew C. Mitchell Rozenn Perrigot 193

11 San Francisco Coffee House Opens in Croatia Ilan Alon Mirela Alpeza Aleksandar Erceg 211

12 An Athlete's Foot Master Franchisee in China Ilan Alon 224

13 Final Reflections Ilan Alon 238

Index 247