From Gutenberg to Zuckerberg: What You Really Need to Know About the Internet

by John Naughton

Overview

We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, nor any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, lecturing and writing about the Net for over two and a half decades, and in FROM GUTENBERG TO ZUCKERBERG he distills the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted and accessible areas of understanding.

FROM GUTENBERG TO ZUCKERBERG gives you the requisite knowledge to make better use of the technologies and networks around and raises important questions, as exciting as they are unsettling, about the future of the Net and the impact it will have on our lives.

Product Details

ISBN-13:	9780857385475
Publisher:	Quercus Publishing
Publication date:	12/22/2011
Sold by:	Hachette Digital, Inc.
Format:	eBook
File size:	3 MB

About the Author

John Naughton is Professor of the Public Understanding of Technology at the Open University and a Fellow of Wolfson College, Cambridge. He is also the Observer's 'Networker' columnist and a prominent blogger at memex.naughtons.org. His last book was A Brief History of the Future: The Origins of the Internet.

Table of Contents

Prologue: Why this book? Take the long view. The web is not the Net. For the Net, disruption is a feature, not a bug. Think ecology, not just economics. Complexity is the new reality. The network is now the computer. The Web is evolving. Copyrights and 'copywrongs': or why our Intellectual Property regime no longer makes sense. Orwell vs Huxley: the bookends of our networked future? Epilogue. Appendix. Acknowledgements. Glossary. Notes. Index.

Editorial Reviews

'From Gutenberg to Zuckerberg comes at a point when much of the traffic associated with desktop computers is migrating to mobile devices and cloud computing is a new thing. It helps those of us stuck in the old paradigm (or no paradigm at all) to catch up on what it all means' Glasgow Herald.

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