The Fundamentals of Typography

by Gavin Ambrose, Paul Harris, Sallyanne Theodosiou

Overview

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.

Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Product Details

ISBN-13:	9781474270366
Publisher:	Bloomsbury Academic
Publication date:	08/20/2020
Series:	Fundamentals
Edition description:	3rd ed.
Pages:	200
Product dimensions:	7.95(w) x 8.98(h) x 0.55(d)

About the Author

Gavin Ambrose teaches at Brighton University, UK, and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book (Bloomsbury, 2015), The Production Manual (Bloomsbury, 2016), and Format for Graphic Designers (Bloomsbury, 2019) among others.

Paul Harris is a freelance writer and editor based in Chile.

Table of Contents

Introduction
1 Type and Language
The alphabet/Early printing/1800s/The Arts and Crafts movement/The early 20th century/1950s/ 1960s/ 1970s/1980s/1990s/2000s/graphic design today/Case study/Typography task
2 A Few Basics
Typefaces and fonts/Typeface anatomy/Relative and absolute measurements/X-height/Basic terminology/Majuscule and minuscule/Set width/The baseline grid/The golden section/The Fibonacci sequence/ Dividing the page/Standard paper sizes/The page—how we read/Case study/Typography task
3 Letterforms
Type families/Typeweight variations/Frutiger's grid/Types of serif/Fractions/Superscript and subscript/Numerals/ Diacritical marks/Punctuation/Drop and standing capitals/Dashes/Character spacing/Expert sets and special characters/Small capitals/Ligatures, diphthongs and sans serif logotypes/Italic and oblique/ Type classification systems/newspaper text faces/Hand-drawn type/Case study/Typography task
4 Words and Paragraphs
Calculating line lengths/Kerning/Automated kerning tables/Alignment/Word spacing, hyphenation and justification/ Type detailing/Leading/Indents/Indexes/Case study/Typography task
5 Using Type
Hierarchy/Color/Surprint, overprint, knockout and reverse/Printing and type realization/Grids and fonts/Generating type/Legibility and readability/Texture/Type as image/Concrete poetry, typograms, trompe l'oeil and calligrams/Humor/Vernacular/Appropriation/Ownership/Case study/Typography task
6 Digital Type
Vectors and rasters/Type on screen/Kinetic typography/Environmental typography/Case study/Typography task
Glossary
Contacts
Index

Editorial Reviews

“Very useful book, the anatomy of typography graphics were used as mandatory course material. Great list of resources in the back, extremely detailed captions and comments. All around a fantastic book.” —Irina Lee, State University of New York at Farmingdale, USA

“A great introduction book on typography. The book itself has excellent typography!” —Hao Chen, University of Wisconsin-Platteville, USA

“A good introduction to principles and fundamental practices.” —Corrado Morgana , University of Wales, Newport, UK

“Fundamentals of Typography offers a comprehensive look at basic typography concepts, discusses typographic history and its present-day uses, and takes a look at the future of typography.” —Dynamic Graphics magazine

From the Publisher