Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now

by Jesse Feiler

Overview

Grab a share of one of today’s hottest markets!

Out of nowhere, apps have taken the world by storm. In a short time, millions of customers have downloaded apps—and they’re eagerly awaiting more.

If you’re considering entering the market, stop thinking about it and make your move. You’ll reach more customers, expand your product offerings, and grow new revenue streams. And it’s much easier than you may realize.

Get Rich with Apps! explains how to:

• Marry iPhone and Facebook app features with your business and marketing needs
• Integrate apps with other resources, such as databases and websites
• Take advantage of the social web to expand your customer base
• Measure the success of new and existing projects

You don’t need a team of computer whizzes to make a killing in the apps market. All you need is the business advice in this book to get an early foothold in a market with a soaring future.

Product Details

ISBN-13:	9780071704397
Publisher:	McGraw Hill LLC
Publication date:	06/11/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	4 MB

About the Author

Jesse Feiler has authored numerous books on Mac OS X, FileMaker, the Web-based enterprise, and home offices. His most recent books are How to Do Everything: Facebook Apps, How to Do Everything with Web 2.0 Mashups and The Bento Book: Beauty and Simplicity of Digital Organization, and FileMaker Pro 10 in Depth.

Jesse is a tech consultant to small business and nonprofit entities where he also designs, manages, and teaches professional applications for technology. As Chief of Special Projects for the Federal Reserve Bank of New York, he designed and managed the development of open market operations software. His production management software projects manage a wide range of product lines. As speaker and teacher on a number of Geek Cruises he brought FileMaker database design and Macintosh programming tips to Alaska and the Caribbean. A regular on public radio for the northeast, he helps to keep the region up to date with the latest in technical news.

Table of Contents

Preface
PART 1 Introducing the World of Apps
1 The Future of Apps 3.0 for You and Your Business
2 A Closer Look at iPhone Apps
3 A Closer Look at Facebook Apps
4 Taking Advantage of iPhone and Facebook Features
5 Design Rules for Your App
6 Making the Most of iPhone Location Features
7 Discovering App Opportunities for iPhones
8 Joining with Facebook to Provide User Value to Your App
9 How Facebook App Integration Points Increase User Involvement
10 How to Make Your App Successful
PART 2 Strategies for How to Get Rich with Apps
11 Strategy #1: Give Your Knowledge Away for Free—and Make Money!
12 Strategy #2: Publish Ads on Your iPhone and Facebook Apps
13 Strategy #3: Sell on Your App
14 Strategy #4: Make Money with Game Apps
15 Strategy #5: Use Apps to Provide Your Services
16 Strategy #6: Click to Connect
17 Strategy #7: Let the User Forget About Saving Data
18 Strategy #8: Move Your Organization into an App-Centric World
Index