Global High-Tech Marketing

by Jules E Kadish

Overview

Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

Product Details

ISBN-13:	9780890067048
Publisher:	Artech House, Incorporated
Publication date:	01/01/1993
Series:	Artech House Professional Development Series
Pages:	212
Product dimensions:	6.00(w) x 9.00(h) x 0.63(d)

Editorial Reviews

The text to an introductory course for students interested in a management career in international marketing, focusing on high- technology rather than on consumer goods. More attention is paid to the basics of selling and salesmanship than to more technical aspects such as financial planning and currency exchange. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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