Global Strategic Management

Global Strategic Management

Global Strategic Management

Global Strategic Management

Hardcover(5th ed.)

$230.00 
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Overview

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.


Product Details

ISBN-13: 9781350932951
Publisher: Bloomsbury Academic
Publication date: 11/17/2022
Edition description: 5th ed.
Pages: 688
Product dimensions: 8.00(w) x 10.00(h) x 1.44(d)

About the Author

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France.

Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.

Table of Contents

1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action

What People are Saying About This

From the Publisher

The thorough coverage of all contemporary topics is to be applauded as is the simple, clear and coherent presentation of frameworks and theories. A valuable guide to the issues of global strategic management. – David Collis, Harvard Business School, USA

A well-written and masterful overview of principles and trends in global strategic management including a look at the economic, political, and social conditions of global development. In addition, the fascinating case studies will inform everyone; from those managers already working in the global business arena, to students who are planning to make it there. – Olaf Plötner, ESMT Berlin, Germany

This impressively informed textbook is a mandatory tour de force for students in the subject, crammed with real international business cases, coupled with a very well-crafted pedagogical focus. It includes recent theoretical approaches on strategy as well as a massively useful coverage of ethics. – Alfonso Avila-Merino, Norwich Business School, UK

An invaluable resource for educators discussing globalization and global strategies. In terms of scope, it covers international business and international management strategies. Many of the frameworks included in the book are comprehensive enough to apply in almost any industry and any situation. The chapters also include a lot of rich and thought-provoking data, and educators will appreciate the discussion of contemporary cases. – Nitin Pangarkar, NUS Business School, Singapore

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