Global Warming Is Good for Business: How Savvy Entrepreneurs, Large Corporations, and Others Are Making Money While Saving the Planet

by K B Keilbach

Overview

As consumers demand planet-friendly products and investors look for "green companies" to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business.In Global Warming Is Good for Business, journalist K.B. Keilbach explores the people and forces at work today that deal with and profit from global warming. From universities, whose research projects spin off green business opportunities, to entrepreneurs and large companies scrambling onto the green bandwagon—all mixed with government agencies attempting to support the effort—Keilbach's entertaining narrative reveals an expansive community coming together to change the world and make a profit, one joule at a time.

Product Details

ISBN-13:	9781884956881
Publisher:	Linden Publishing
Publication date:	04/01/2009
Pages:	288
Product dimensions:	6.20(w) x 9.10(h) x 1.10(d)

About the Author

K. B. Keilbach has over 20 years' experience as a professional writer and a freelance journalist, writing for and about innovative businesses and cutting-edge technologies.

Table of Contents

Acknowledgments ix

Introduction xi

Part 1 The Incubators

1 Stabilization Wedges 3

2 The LEAFHouse-Solar Power 9

3 The Power Mix-Wind & Waves 15

4 Biofuel: Paradigm for the Future 23

5 The Hydrogen Highway 33

6 Eco-Capitalists 41

Part 2 The Game Changers

7 The Environmental Power Players 53

8 The Nuclear Reactor in Our Backyard 61

9 The Grandchildren's Test 69

10 The Earth's Heat 75

11 Uncharted Waters 83

12 Here Comes the Sun 91

13 Wind Power-A Pioneering Technology 105

14 Save the Planet: Use More Trees 117

15 Not Your Father's Automobile 123

16 From Railroads to Rapid Transit 133

17 Green Buildings 141

Part 3 The Buck Starts Here

18 Top-Down or Bottom-Up? 151

19 The Moral Equivalent of War 159

20 Energy Star 163

21 Stewardship in the Twenty-First Century 169

22 Sustainable Systems 175

23 Texas: From Big Oil to Big Wind 181

24 Hawaii: The Ocean Provides 185

25 Austin: Think Globally, Act Locally 191

26 Portland: From Stumptown to Sustainable 195

27 Miami: Smart Growth 199

28 Where We Go from Here 203

Glossary 207

Bibliography 219

Index 277

Editorial Reviews

"Neither a doomsday tome nor a work imbued with dewy-eyed optimism, the book presents a practical construct for identifying entrepreneurial opportunities. Well-written and organized . . . highly recommended for business collections." —"Choice"

From the Publisher

Neither a doomsday tome nor a work imbued with dewy-eyed optimism, the book presents a practical construct for identifying entrepreneurial opportunities. Well-written and organized ... highly recommended for business collections.

Choice