Globalization, the Multinational Firm, and Emerging Economies / Edition 1

by Attila Yaprak, Hulya Tutek, S. Tamer Cavusgil

Overview

Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.

Product Details

ISBN-13:	9780762306695
Publisher:	Emerald Group Publishing Limited
Publication date:	12/20/2000
Series:	Advances in International Marketing , #10
Pages:	412
Product dimensions:	6.14(w) x 9.21(h) x 0.91(d)

Table of Contents

EDITORIAL BOARD. List of Contributors. Preface. Globalization, the multinational firm, and emerging economies. Emerging economies and the challenge of globalization. Foreign direct investment in the emerging markets of central and eastern Europe: Motives and marketing strategies. The restructuring role of outward foreign direct investment by Central European firms: The case of Slovenia. Marketing and economic development: Implications for emerging economies. Globalization and currency crises in emerging asian economies: Implications on economic reform and development. Managerial perceptions on performance determinants of multinational companies in an emerging economy. Marketing practices and performance of the turkish clothing industry firms exporting to the european union. Joint ventures in globalization: A perspective from turkey. On the determinants of export internalization: An empirical comparison between catalan and spanish (non-catalan) exporting firms. Differences and similarities between born globals and other types of exporters. The evolution of an internationalisation culture in the small firm: An australian perspective. Investing in emerging Asian markets: A study of prospects for and problems of doing business in Vietnam. The development of local marketing knowledge within joint ventures: An analysis of the performance of Belgian multinationals in China. Exporting firms, the learning organization and market orientation: A conceptual and empirical investigation of Dutch exporters. Emerging patterns of international business: Implications for public policy.