The GROW series of books reflect the fact that for many hairdressers when they first open a salon although they might be excellent hairdressers they are unprepared for the skills needed to run a hairdressing business. These books are an immersion into the business side of the Hair and beauty industry and help to provide you with the business and personal skills needed to survive and flourish. Although they are undeniably a series of business books they are written with the creative in mind.
GROW 1: SUPER STYLIST
Successful hair stylists understand that they are responsible for their own productivity and therefore what they earn. 'GROW 1 Super Stylist' gives you the understanding of what's needed and the tools to make it happen. From how to retail and rebook effectively, to how to professionally generate referrals and increase client retention rates.
GROW 2: MANAGEMENT
Lead follow or get out of the way. Successful salon businesses don't just happen! They're the result of a clear business vision, effective business management systems, people management systems and self management systems. If you really want to succeed start by understanding that you haven't opened a salon, you have opened a business that happens to do hair. Begin by getting organised and developing the success systems needed.
GROW 3: TEAM
Success as a salon owner ultimately depends on the owners ability to recruit, nurture and build a team. The salon business is a people business. GROW 3 TEAM is a handbook for salon owners and managers of what it takes to create and maintain the team culture needed.
GROW 4: MARKETING
Salon Marketing is about three things, 1. Attracting new clients, 2. Turning them into regulars and 3. Keeping them as long as possible. GROW 4 Marketing covers all three with a practical overview of what it takes to build a successful brand in todays highly competitive market.
Any charts used in these audiobooks are available to download from: www.growmysalonbusiness.com/charts
