Grown up Digital: How the Net Generation Is Changing Your World / Edition 1

by Don Tapscott

Overview

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
• Seven ways to attract and engage young talent in the workforce
• Seven guidelines for educators to tap the Net Gen potential
• Parenting 2.0: There's no place like the new home
• Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Product Details

ISBN-13:	9780071508636
Publisher:	McGraw Hill LLC
Publication date:	10/03/2008
Pages:	384
Sales rank:	1,073,836
Product dimensions:	6.20(w) x 9.10(h) x 1.30(d)

About the Author

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, ParadigmShift, and The Digital Economy. Link in with the net generation at grownupdigital.com.

Table of Contents

Part One: Meet the Net Gen
Ch. 1 The Net Generation Comes of Age
Ch. 2 A Generation Bathed in Bits
Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation
Ch. 4 The Net Generation Brain
Part Two: Transforming Institutions
Ch. 5 The Net Generation as Learners: Rethinking Education
Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management
Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution
Ch. 8 The Net Generation and the Family: No Place Like the New Home
Part Three: Transforming Society
Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
Ch. 10 Making the World a Better Place—at Ground Level
Ch. 11 In Defense of the Future
Appendix
Notes
Bibliography
Index

Editorial Reviews

11/01/2015
Tapscott explores how youth are maturing in the digital age. He highlights similarities and differences between learning today and in the past, while providing a solid understanding of the diverse related challenges in terms of education and technology. (LJ 11/1/97)

Library Journal

Don't look now, but the oldest members of the Net Generation are beginning to turn 30. At this point, there's no disputing that people who have "grown up digital" learn differently, think differently, and act differently. Few people have pondered the meaning of this ongoing revolution more than Wikinomics author Don Tapscott, who directed a $4 million research project devoted to this dynamic generation. Grown Up Digital delves into how Gen Net is changing the face of the workplace, the marketplace, schools, family, government, and media. A hands-on tool to understand a digital generation.