Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success

by Jay Conrad Levinson President

Overview

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Product Details

ISBN-13:	9780395608449
Publisher:	HarperCollins
Publication date:	01/18/1993
Series:	Guerrilla Marketing Series
Edition description:	Reprint
Pages:	224
Product dimensions:	6.00(w) x 9.00(h) x 0.57(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.