Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke

by Michael Levine Narrated by Christopher Hurt

Overview

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Editorial Reviews

Library Journal

Levine, the founder of a public relations firm and a leader in the field, offers a unique look at and guide to the often vague and mysterious process of public relations. In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy ``true-life'' examples of traditional and nontraditional public relations activities. Chapters include sections called ``Tips and Traps,'' which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos--just to name a few. The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert's mind. Recommended for public and academic libraries.-- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.

Product Details

BN ID:	2940169605631
Publisher:	Blackstone Audio, Inc.
Publication date:	04/28/2009
Edition description:	Unabridged

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