Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

by Orvel Ray Wilson, Jay Conrad Levinson President

Overview

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Product Details

ISBN-13:	9780544310575
Publisher:	HarperCollins Publishers
Publication date:	03/23/1992
Pages:	224
Product dimensions:	6.00(w) x 9.00(h) x 0.63(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.