Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication

by Lionel Felix, Damien Stolarz

Overview

For all of your video and audio blogging business and professional communication needs, this book is it!

The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.

This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.

Product Details

ISBN-13:	9781136033858
Publisher:	Taylor & Francis
Publication date:	05/02/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	360
File size:	77 MB
Note:	This product may take a few minutes to download.

About the Author

Lionel Felix has spent the better part of the last 12 years working in video post-production and live TV production and enterprise technology management. He has contributed to Gizmodo, CNET and Telematics Journal as well as serving as Editor in Chief for Car Hacks (http://www.carhacks.org), a blog covering the convergence of consumer electronics, navigation, wireless Internet and the common car. At Sony Pictures Digital Entertainment, Lionel served as Director of Technology where he oversaw the management of over 1400 Sony Pictures and Sony Corporation Internet properties including Sony.com and Sonypictures.com.
Damien Stolarz is an inventor, writer, and entrepreneur who has spent over half his life making different kinds of computers talk to each other. He is the Chief Technology Officer of StreetDeck (http://www.streetdeck.com), an in-car computing company that delivers digital media entertainment and information into the vehicle. Damien also worked for years developing P2P streaming technology for Robotarmy Corp. and Blue Falcon Networks (Now part of Akimbo.com). Damien has written several books on digital media convergence including Mastering Internet Video (2004) and Car PC Hacks (2005). Damien holds a B.S. in Computer Science/Engineering from UCLA.

Table of Contents

1: Quick Start
2: Podcasting and Video Blogging Basics
3: Podcasting and Video Blogging Uses
4: Tuning In to Multimedia Blogs
5: Monetizing New Content Delivery Models
6: New Skills for a New Technology
7: Mobile Video Blogging and Podcasting
8: In the Studio and On-the-Go
9: Essential Tools
10: Audio Production and Post-Production
11: Video Production and Post-Production
12: Hosting and Bandwidth
13: Assembling Blog Entries
14: Licensing and Copyrights
15: Case Studies

What People are Saying About This

From the Publisher

"Clear directions for how to create blogs and podcasts are accompanied by a huge amount of helpful information about blogging, hosting sites, and the online world in general, including explanations of terms that can be confusing for the uninitiated." -Camcorder and Computer Video

"The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about." -Camcorder and Computer Video

Editorial Reviews

The Barnes & Noble Review
With thousands of podcasts fighting to be heard, you can’t settle for “amateur hour” anymore. Whether you want to podcast audio or video -- for profit or fun -- this up-to-the-minute book will guide you straight to professional-quality results.

This isn’t just about the tools and technologies: It’s about putting them to work well, and avoiding the gotchas you’d run into on your own. Everything’s here, from web-based aggregators to moblogging, studio acoustics to video post-production, choosing hosts to defining business models.

As befits its title, this book is relentlessly hands-on, and it’s full of tips on everything from negotiating bandwidth prices to improving your voice-overs. There’s also an absolutely crucial guide through the thickets of licensing, copyright, and permissions. Plus: three real-world case studies, including Rocketboom, whose audience now exceeds that of many cable TV shows. Bill Camarda, from the July 2006 Read Only

bn.com

"Clear directions for how to create blogs and podcasts are accompanied by a huge amount of helpful information about blogging, hosting sites, and the online world in general, including explanations of terms that can be confusing for the uninitiated." -Camcorder and Computer Video

"The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about." -Camcorder and Computer Video

"Podcasting and video blogging are becoming increasingly important for law firms, and a new book is designed to help create these tools...It provides detailed instructions on how to establish these internet media tools, including case studies." - Law Technology News, Aug. 2006

"It makes the language accessible and inspires the reader to go ahead and try it themselves. We ignore the implications of these phenomena at our peril." British Cinematographer, Sept 06

"From Layout to content, this hands-on guide does an excellent job of pulling together everything you need to know to produce top-notch video blogs and podcasts." -Camcorder and Computer Video

From the Publisher