Health Behavior Theory for Public Health: Principles, Foundations, and Applications

by Ralph J. DiClemente, Laura F. Salazar, Richard A. Crosby

Overview

While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory.

Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory "fits" into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application "tools".

Product Details

ISBN-13:	9780763797539
Publisher:	Jones & Bartlett Learning
Publication date:	12/15/2011
Edition description:	1
Pages:	366
Product dimensions:	6.90(w) x 9.90(h) x 1.00(d)

About the Author

Charles H. Candler Professor, Rollins School of Public Health, Emory University, Atlanta, Georgia


Professor, School of Public Health, Georgia State University, Atlanta, Georgia


DDI Endowed Professor, Department of Health Behavior, College of Public Health, University of Kentucky, Lexington, Kentucky

Table of Contents

Foreword ix

Prologue xiii

Acknowledgment xv

Contributors xvii

Section I Overview

Chapter 1 Health Behavior in the Context of the "New" Public Health Laura F. Salazar Richard A. Crosby Ralph J. DiClemente 3

Introduction 4

Key Concepts 8

Take Home Messages 24

References 25

Chapter 2 How Theory Informs Health Promotion and Public Health Practice Richard A. Crosby Laura F. Salazar Ralph J. DiClemente 27

Introduction 28

Key Concepts 28

Take Home Messages 43

References 43

Chapter 3 The Precede-Proceed Planning Model Richard A. Crosby Ralph J. DiClemente Laura F. Salazar 45

Introduction 46

Concepts 48

An Applied Example 57

Take Home Messages 59

References 61

Section II Conceptual and Theoretical Perspectives for Public Health Research and Practice

Chapter 4 Value-Expectancy Theories Richard A. Crosby Laura F. Salazar Ralph J. DiClemente 65

Introduction 66

Key Concepts 67

An Applied Example 79

Take Home Messages 80

References 80

Chapter 5 Models Based on Perceived Threat and Fear Appeals Laura F. Salazar Richard A. Crosby Seth M. Noar James H. Walker Ralph J. DiClemente 83

Introduction 84

Key Concepts 86

An Applied Example 100

Take Home Messages 101

References 102

Chapter 6 Stage Models for Health Promotion Ralph J. DiClemente Colleen A. Redding Richard A. Crosby Laura F. Salazar 105

Introduction 106

Key Concepts 107

An Applied Example 126

Take Home Messages 126

References 127

Chapter 7 The Behavioral Economics of Health Behavior James MacKillop Michael T. Amlung Cara M. Murphy John Acker Lara A. Ray 131

Introduction 132

Key Concepts 133

Summary 152

An Applied Example 153

Take Home Messages 154

References 154

Chapter 8 Social Cognitive Theory Applied to Health Behavior Richard A. Crosby Laura F. Salazar Ralph J. DiClemente 163

Introduction 164

Key Concepts 165

An Applied Example 183

Take Home Messages 184

References 185

Chapter 9 Health Communication: Theory, Social Marketing, and Tailoring Laura F. Salazar Richard A. Crosby Ralph J. DiClemente Seth M. Noar 187

Introduction 188

Key Concepts 191

Applied Examples 205

Take Home Messages 208

References 208

Chapter 10 Diffusion of Innovations Theory Richard A. Crosby Ralph J. DiClemente Laura F. Salazar 211

Introduction 212

Key Concepts 212

An Applied Example 227

Take Home Messages 229

References 229

Chapter 11 Ecological Approaches in the New Public Health Richard A. Crosby Laura F. Salazar Ralph J. DiClemente 231

Introduction 232

Key Concepts 235

Applied Examples 246

Take Home Messages 249

References 249

Section III Application to Public Health Research and Practice

Chapter 12 Measurement and Design Related to Theoretically Based Health Promotion Research and Practice Laura F. Salazar Ralph J. DiClemente Richard A. Crosby 255

Introduction 256

Key Concepts 257

Take Home Messages 283

References 284

Chapter 13 Evaluating Theory-Based Public Health Programs: Linking Principles to Practice Ralph J. DiClemente Richard A. Crosby Laura F. Salazar 287

Introduction 288

Key Concepts 291

A Step-by-Step Guide to Effective Evaluation 298

Making the Evaluation Even Better 303

Take Home Messages 307

References 308

Chapter 14 Translating Research to Practice: Putting "What Works" to Work Rita K. Noonan James G. Emshoff 309

Introduction 310

Key Concepts 311

Take Home Messages 332

References 332

Glossary of Terms 335

Index 351

Editorial Reviews

Reviewer: David Rabinowitsch, DNP RN(Felician University School of Nursing)
Description: This is the second edition of a book on health behavior theory and its application. The chapters are short, concise, and easy to manage, and most include summaries of "key concepts" and/or "applied examples." All of them have "take home messages" and most have clear tables and/or models to enhance understanding. The glossary and index are comprehensive. Although the last section focuses on research, it is also nicely integrated in every area of the book.
Purpose: As the foreword states, "Theory is essential in understanding health behaviors and is critical in guiding research." Theory should guide professional practice, and hence be integrated into graduate education. The authors strive (and succeed) in describing the best of the best in theory applied to research and practice.
Audience: This is a user-friendly book that can be used not only in MPH programs, but also in graduate level courses in allied health (including nursing and medicine) that focus on theory and/or health promotion. The authors are experts in the field, but they seem to have backgrounds in public health and psychology. It would have been nice to include nurse scholars or other similar clinicians as well.
Features: The "key concepts", "applied examples" and "take home messages" are helpful for digesting the information. The authors include international examples past and present that readers can easily relate to their experiences. There is an excellent review of previously learned theories from psychology, sociology, and public health. Theories of valuing, perceived threat, and health promotion are discussed as motivators for health promotion. Students get the opportunity to understand and synthesize the integration of theory, research, and practice. The authors do a nice job of describing methods for theory evaluation that often are included as separate books.
Assessment: This book could be used for multiple courses. The first section would be an appropriate companion to an overview of public health at the graduate level, the second section could be used with application coursework, and the last used to support terminal projects.

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