Hillstrom's Digital Profiles

by Kevin Hillstrom

Overview

In Hillstrom's Digital Profiles, Kevin Hillstrom gives the analyst the tools necessary to create a segmentation strategy that combines complex cross-channel customer behavior with merchandise preferences.

The reader will be given a 40mb CSV dataset to practice with. The reader will be given all of the SPSS code necessary to assign Digital Profiles to customers. Digital Profiles are used to target customers for email campaigns, for personalization campaigns on your website, for analyzing customer performance in your web analytics software application, and for analyzing customer behavior in offline marketing campaigns. Few segmentation strategies are as robust and informative as are Digital Profiles!

Product Details

BN ID:	2940012453679
Publisher:	Kevin Hillstrom
Publication date:	04/24/2011
Sold by:	Barnes & Noble
Format:	eBook
File size:	1 MB

About the Author

Kevin Hillstrom is President of MineThatData, a consultancy that helps CEOs understand the relationship between customers, advertising, products, brands, and channels.

Kevin has more than twenty years of experience in e-commerce, retail, and database marketing, including stints as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End. As President of MineThatData, Kevin has helped more than fifty retailers, e-commerce brands, and catalogers increase sales and profit by better understanding customer behavior.