‘Kath’s immense marketing knowledge combined with her limitless passion for email has always made her a trailblazer. I’m surprised that it has taken her this long to write a book, but it was worth the wait.’
Skip Fidura, speaker, author, expert
‘Kath Pay is an expert in email marketing, but it is not the twenty+ years’ experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.’
Sara Watts, business owner, DMA Council chair and futurist
‘Kath’s book delivers comprehensive and authoritative information and advice. It’s an inclusive read that can help CRM marketers improve the performance of their programmes and help them succeed in today’s challenging digital environment.’
Saul Lopes, Head of CRM, Dixons Carphone
‘Kath Pay is a leading name in the email marketing space and the driving energy behind a number of “Aha!” moments for both novice and seasoned professionals. I am passionate about email marketing and innovation, and I found in each page of this book something useful to harmonise strategy, operations and technology in a way that works for large and small organisations alike. Every chapter is actionable, inspiring a new thought process, ready to guide marketers on a much-needed holistic customer journey.’
Lea Palomba, Marketing Communications and Operations, formerly eBay Global Marketing Operations
‘All of us, at one time or another, look around for help in crafting, refining and building our business. In the email space, there are literally a handful of the top minds and thought leaders across the globe. Any list would be grossly negligent and without merit if it did not have Kath Pay at the top. Her insights, mindfulness and creativity put her in that very short and exclusive list because Kath embodies what’s best in digital marketing. Over and over again, digital marketers have turned to Kath because of her leadership, ideas and ground-breaking strategies and now, with Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers, marketers can learn from real world examples and enact the advice from an industry pro. From speaker, columnist, contributor and now author, Kath’s contribution to this space and the people in it is unmatched.’
Ryan Phelan, industry veteran
‘Kath has worked super hard to develop her expertise and perspective on the email marketing space. She has a breadth of insight and a well-balanced view of how marketers can make the most of their people, processes and technologies for email, and now with Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers, she’s sharing her expert knowledge with the world. I’ve long admired how someone with such a tenure in the industry can find new and compelling ways to improve on the practices handed down for decades, and this book is full of new ideas and approaches for marketers to adopt.’
David Baker, industry veteran, consultant
‘I’ve observed Kath over the years as she’s developed into one of the top thought leaders in email marketing. With this book, she has combined everything she has learned and shared about email over the last twenty years with new insights and viewpoints that will help email continue to evolve as a key channel for driving revenue and engagement.’
Loren McDonald, Email Veteran, Marketing Strategist