Hospitality Revenue Management: Concepts and Practices

by Peter Szende (Editor)

Overview

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Product Details

ISBN-13:	9781000030815
Publisher:	Apple Academic Press
Publication date:	11/23/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	516
File size:	10 MB

About the Author

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Table of Contents

1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue Management 8. Market Data for Hotel Revenue Management 9. Restaurant Revenue Management: Basic Concepts 10. Restaurant Revenue Management: Advanced Demand Management Concepts 11. Restaurant Revenue Management: Advanced Supply Management Concepts 12. Function Space Optimization 13. Cruise Revenue Management 14. Total Revenue Management 15. Revenue Management: Hotel Owner’s Perspective

Editorial Reviews

“This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.

—From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.

From the Publisher