Hot or Not: How to Know if Your Business Idea Will Fly or Fail

by Sean Wise

Overview

GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you how to tell the difference. Based on more than 20,000 hours of pitches, Wise takes us inside the minds of investors and other opportunity spotters to learn how they separate the best from the rest. In doing so, Wise provides readers with an objective framework for gauging the potential of Startup business ideas. This book provides:

• an entrepreneurial field guide for innovators
• tools to help you recognize great entrepreneurial opportunities
• an interactive framework to help Startup entrepreneurs address key issues
• a multidimensional objective scorecard to assist in the decision process
• lists of key considerations to address before you invest your time, energy and money

So before you drop out, invest in, or quit your day job to pursue an opportunity, first discover if your idea is HOT or NOT and learn how to get investors to back your pitch.

Product Details

BN ID:	2940014176880
Publisher:	Primedia eLaunch
Publication date:	03/30/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Professor Sean Wise specializes in helping emerging and high growth potential organizations jump on the trajectory and turn a profit. His intense, entertaining and direct approach has earned him a loyal following of disciples who swear by his lessons and best practices for business success.

With nine years of professional services and more than 15 years of entrepreneurial services to his credit, Wise has helped found five business ventures of his own to date, the first at age 16. When seeking the best in business, CBC recruited him as online host and industry advisor for their hit show, Dragons' Den.

A professor of entrepreneurship at the Ted Rogers School of Business at Ryerson, Wise majored in engineering and economics at Carleton University and earned a law degree and MBA from the University of Ottawa. Wise helped found Ernst & Young's Venture Capital Advisory Group in Canada and has helped clients raise more than $2.5 billion after training with him.